Turn messy campaign folders into living visual intelligence.

Other tools store your files in folders. Argus understands the visual DNA inside them.

Drop in a raw shoot folder, client moodboard, or unorganized asset dump. Argus reads palette, lighting, composition, and aesthetic intent—giving your human designers and AI agents instant, structured visual memory to search, direct, and build on.

Upload Campaign FolderExplore Studio Workflows ↓
Drop your campaign folder or shoot files hereInstant palette extraction, mood indexing, and agent-ready MCP connection.

Working from a campaign folder?

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The studio workflow

A campaign folder, start to finish.

A messy folder goes in. Argus reads it. One campaign’s visual DNA ships consistently across every channel — three moves, no manual tagging in between.

01Folder Ingestion
A hand holds a lush bouquet of pink peoniesIMG_4471.jpeg

Drop a campaign folder in — or POST /assets from an agent.

02Visual Reasoning
descA hand holds a lush bouquet of pink peonies, astrantia & fresh mint.
tagsbouquetpeoniespinkfloral
moodwarm, celebratory, abundant
palette

Palette, mood & composition read automatically — the visual memory an agent can query.

03Multi-Channel Cohesive Output
cohesion(“spring campaign”) → 0.94
Spring campaign · one DNASocial · Email · DeckSame palette, same mood — everywhere

One campaign’s visual DNA, shipped consistently across every channel.

The problem

Files don’t know what they are.

Storage remembers where a file lives — never what’s inside it. So every team ends up drowning in the same three ways.

  1. Filenames and folders don’t scale

    IMG_4471, final_v3, untitled-7. A thousand assets deep and no reliable way to surface the one you actually mean.

  2. Agents can’t find the right asset

    Point an AI agent at a folder and it’s guessing blind — no descriptions, no meaning, no memory of what’s in the pile.

  3. Manual tagging is dead time

    Labeling every image by hand is work nobody finishes. So it never gets done, and the backlog just keeps growing.

This is the gap Argus was built to close — starting the moment a file lands.

How it works

Where your assets think.

What Argus sees.

Every upload gets analyzed automatically. Argus reads creative signal — emotional register, composition intent, and visual fitness for purpose — not just objects and colors. No manual tagging.

  • Creative intelligence, not just object detection
  • Tags, mood, and palette — extracted automatically
  • Upload via dashboard, CLI, API, or MCP
Creative Intelligence
Bouquet of peoniesJPEG
IMG_1467.jpeg analyzed
A hand holds a lush bouquet of pink peonies, astrantia, snapdragons, and fresh mint, wrapped in lavender tissue.
bouquetpeoniespinkfloralherbs
mood: warm, celebratory, abundant

Search by meaning.

No more filenames and folders. Ask for “sunset on a pier” or “warm product shots with earth tones” and Argus returns ranked results by semantic similarity.

  • Natural language queries
  • Ranked by relevance score
  • Filter by tags, mood, palette, date
Semantic Search
celebratory bouquet warm tones|
IMG_1467.jpeg
peonies · warm · celebratory
0.94
arrangement-fall.png
floral · amber · harvest
0.87
dahlia-closeup.jpg
flower · pink · joyful
0.81

One API for humans. One for agents.

REST for traditional integrations. MCP for AI agents. Both are first-class citizens — same data, same capabilities, different protocols.

  • MCP server at argus.build/mcp
  • Bearer token auth, standard REST
  • Upload, query, retrieve, manage
Connect
claude_desktop_config.jsonMCP
// add to your MCP servers
{
  "mcpServers": {
    "argus": {
      "url": "https://argus.build/mcp"
    }
  }
}
REST APIHTTP
POST /assets/upload
GET  /assets?q=sunset+pier
GET  /assets/:id

Authorization: Bearer <key>

Creative intelligence, not just retrieval.

Agents don’t browse folders. The best ones get advice. generate_creative_direction turns a use case into actionable guidance. compare_assets_cohesion checks whether your images tell a unified visual story.

  • Creative direction on demand — not just search results
  • Cohesion analysis across asset sets
  • Powers social posts, emails, decks — with creative judgment
Agent Workflow
1
Agent needs a hero image
"Find a warm, celebratory product shot"
Agent
2
Argus searches semantically
MCP tool call → ranked results by meaning
MCP
3
Returns optimized asset
URL, metadata, palette — ready to embed
Vision
4
Agent composes the deliverable
Newsletter, social post, slide deck — done
Agent

Other media platforms use AI to police what gets published. Argus uses AI to create it.

Where Argus differs

Organize. Sync. Understand.

Most tools handle the first two. Argus is built for the third.

Lingo
Stores and organizes your library.
Specify
Syncs your design tokens and style rules.
Argus
Reads your images and understands your brand.

Brand DNA

Extract your visual identity from your own assets. Color palette, typography, composition style — synthesized automatically into a living brand guide your agents can reference.

Color systemTypographyComposition

Study Mode

Give Argus a URL. It screenshots, analyzes, and synthesizes brand DNA from any site — competitor intelligence without the manual work.

●competitor.com
↓
Brand DNA extracted

Deliverables

One API call generates a finished newsletter, social post, or presentation slide — complete with your assets, on-brand copy, and a shareable link.

Newsletter
Social post
Slide deck

Cohesion Score

Before you publish, check whether your asset set tells a unified visual story. Argus scores cohesion and flags outliers that break the visual thread.

82%
visual cohesion
Built for every workflow

Any team. Any stack. One library.

Scroll to explore →

Designers

Upload a campaign folder. Argus reads every image instantly. Search by feel, not filename. Pull assets directly into Claude or your design tool via MCP.

DashboardDrag-and-dropVisual search

Engineers

REST API or MCP. Upload, search, analyze. Full Bearer token auth. Works with any stack — your agent calls Argus the same way it calls any tool.

REST APIMCP serverWebhooks

Marketing

Generate deliverables — newsletters, social posts, slide decks — with one API call. Your brand DNA, your assets, AI-composed output. Review and ship in minutes.

DeliverablesBrand DNAOne-click

AI Agents

Give your agent a media-aware brain. Argus acts as the eyes — describing, scoring, and advising on images. Agents ask questions; Argus answers with creative judgment.

ClaudeMCP toolsCreative direction

Brand Managers

Cohesion scoring keeps your visual identity consistent across campaigns. Argus flags outliers before they reach the feed — not after.

CohesionStyle guideBrand DNA

Creative Ops

Multiple workspaces, team-scoped API keys, shared libraries. Argus scales with your org — from a solo designer to a full creative department.

WorkspacesTeam keysShared library
Pricing

Start free. Pay for what it sees.

Every plan includes AI analysis, semantic search, and full API + MCP access. You scale by how many images Argus reads each month — not by seats or locked features.

FreeKick the tires
$0
Assets
50
Credits / mo
50
Most teams start here
StarterReal projects
$19/mo
Assets
Unlimited
Credits / mo
500
ProHigh volume
$79/mo
Assets
Unlimited
Credits / mo
5,000
EnterpriseAt scale
Custom
Assets
Unlimited
Credits / mo
Unlimited

1 credit = 1 AI analysis. Credit packs from $2 — see the full breakdown →

Free to start. Built to scale.

Upload your first image in under a minute. No credit card to begin — move to a paid plan when you outgrow the free tier.

Compare plans

MCP + REST + CLI + Dashboard

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